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Helena Stuart founded Only Hearts in 1978, creating fashion’s first Inner Outerwear” ™ collection and revolutionizing undergarment dressing to come out and be seen.

Today Helena, working with daughter Kaya, offers a range of sustainably made lifestyle lingerie from sexy sweet undies and bralettes, to sleepwear, lounge, and wear-anywhere wardrobe staples.

Sensuous, natural and just a little bit naughty, Only Hearts is ethically manufactured in New York City using local, deadstock, organic, recycled, and certified made in green textiles, keeping our footprint gentle and light. Our pieces are worn by Slick Woods, Lourdes, Cardi B, Hailey Beiber, Bella Hadid, Kendall Jenner, Charlize Theron, Bjork, Kate Moss, Jennifer Aniston, and Scarlett Johansson, to name a few. But mostly we're interested in girls like you.

Original Upper West Side Store


       1979 WWD cover featuring Only Hearts


1989 WWD feature on Only Hearts founder Helena Stuart



                                   Only Hearts in 1978


                                  Only Hearts in 1978


                                                                  The Village Voice feature on Only Hearts

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